Day: October 4, 2020

“Recipes from a Greek childhood, with modern flourishes”

2019’s MasterChef champion, Irini Tzortzoglou draws on memories of family life and fresh produce in the tiny village of Ano Akria in Crete to share her contemporary take on Greek cuisine in her debut cookbook, Under the Olive Tree (Headline Home, £25).

A former banker, Tzortzoglou – who now lives in Cartmel – charts her rediscovery of the joy of food preparation, and of the hospitality “ingrained in the Greeks” that surrounded her growing up.

The approach

Alongside nostalgia for the Greece of her childhood, Tzortzoglou offers modern, cheffy flourishes (there is a chapter on “fancy gadgets”, like sous vide wands). The opening chapters offer a broad tour of Greek cuisine, from kokkinista (tomato dishes) to pités (pies).

The book is split into two: recipes for “Everyday”, including breakfasts, salads and meat, and for “Entertaining”, including Easter celebrations, Christmas feasting and appetisers, mains and desserts for pull-out-all-the-stops dinner parties –

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6 whistleblowers allege misconduct by government media boss

Six senior officials at the U.S. Agency for Global Media have filed a whistleblower complaint with the State Department’s inspector general and the U.S. Office of Special Counsel, alleging that they were retaliated against for raising concerns about the new political leadership installed earlier this year by President Donald Trump.

The 32-page complaint, obtained by POLITICO and being shared with Capitol Hill, accuses top officials at the taxpayer-funded media group of abusing their authority, violating the law and mismanaging the organization.

In perhaps the complaint’s most explosive allegation, its authors say one of them was told the media group’s CEO Michael Pack or one of his aides ordered a senior USAGM official to conduct research on the voting history of at least one employee at the media agency — a violation of laws protecting civil servants from undue political influence or reprisal.

“[T]he research was to be utilized in evaluating

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Want More Eyes On Your Website? Consider Pay-Per-Click

If you’re an agent looking to generate leads to your website, then pay-per-click ads might be a good way to drive traffic. Here are a few things you need to know before springing for this type of marketing.

September is Marketing and Branding Month at Inman. That means we’re talking to the chief marketing officers at major brokerages about how the pandemic is changing their jobs and what it means for agents. We’re publishing a suite of tactical Inman Handbooks for marketing on digital portals. And we’re looking at what pages of the traditional marketing playbook still work. Join us all month long.

This article series is largely taken from the Real Estate Marketing Playbook with permission from the author.

If you’ve already experimented with generating organic web traffic, you may be ready for the next step — websites designed solely to generate leads, which are funded by pay-per-click ads.

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