In terms of technological developments and innovation. Apples also pay attention to the aesthetic side by promoting simplicity. Apple sticks to simple designs and creates a luxurious feel. That way, people will be interested in buying it. Although not a few think that the Buy iPhone 12 pro design looks old school. However, the opinion of some people, not a few who like and admire the sophistication and uniqueness of the iPhone design.
Not only products but Apple also pays attention to marketing strategies. They adhere to the principle of Minimum Advertised Price (MAP). This strategy does not allow resellers or dealers to market goods at prices below the specified price. For marketing, they work with large retailers like Wal-Mart or Best Buy. This collaboration keeps product prices stable and provides benefits for Apple and retailers. Consumers can also get Apple products easily.
Facing 2020, Apple is rumored to be launching various new features along with surprising innovations. This innovation will be seen in some decisions taken to keep their products at the forefront. In the face of increasingly fierce competition, Apple didn’t stop there. According to Statista, Apple’s sales data is relatively stable compared to its competitors. iPhone series 12, which is the newest product, has a lot of enthusiasts. The level of market demand for iPhone products is still quite high.
Apple carries a heavy burden on its shoulders as an innovative technology company, making everyone always waiting for innovations to be released. That way, they always stand out from their competitors and keep them at the forefront.
