This service platform provides a suite of offerings, including robust commerce tools, to help entrepreneurs start, grow or scale their brand successfully, including easy tools to create mobile-friendly websites with built-in marketing capabilities.
WHAT WE LIKE
- INTUITIVE INTERFACE: Thanks to easy-to-use templates and 24/7 customer service, both our lab analysts and consumer testers raved about the simplicity of building out a website, no graphic design skills or designer necessary! One tester gushed, “I love having a one-stop-shop for getting my domain, building my website, integrating products and payments and handling my marketing all together!”
- MYRIAD DESIGN OFFERINGS: With hundreds of high-quality design templates to choose from, there is something for everyone and every business. One budding entrepreneur who reviewed the service offering for us noted that the site had multiple templates that fit her taste and once she did select, she was able to easily modify her website quickly.
- IMPRESSIVE COMMERCE TOOLS: In our lab tests, we were impressed by the dashboard, a one-stop-shop for listing products on their online store plus big marketplaces like Amazon, Etsy, Facebook, Google Shopping and more. Testers noted how excited they were to readily have the ability to reach such broad audiences so quickly. GoDaddy Commerce allows brands to not only sell their products and services, but also manage the catalog, inventory and orders in one central place. Testers who used GoDaddy Payments lauded the low card transaction fees.
- EFFECTIVE MARKETING CAPABILITIES: The ability to send out email marketing campaigns and leverage SEO (search engine optimization) tools was a nice bonus for several of our testers who were used to having to use a third-party to leverage these types of services. There are also tools to make custom branded content and construct shoppable social posts, big wins for helping elevate a budding brand.
Rachel Rothman (she/her) is the chief technologist and executive technical director at the Good Housekeeping Institute, where she oversees testing methodology, implementation and reporting for all GH Labs. She also manages GH’s growing research division and the analysis of applicants for the GH Seal and all other testing emblems. During her 15 years at Good Housekeeping, Rachel has had the opportunity to evaluate thousands of products, including toys and cars for GH’s annual awards programs and countless innovative breakthroughs in consumer tech and home improvement.