Local tech firm Rosie acquired by larger rival Instacart

ITHACA, N.Y.—In an announcement Wednesday, local tech startup Rosie announced it has been purchased by its rival Instacart. The financial terms of the deal were not disclosed. Founded in Ithaca in 2013, Rosie services smaller chains and independent grocers by building and managing their e-commerce websites and cell phone applications. […]

ITHACA, N.Y.—In an announcement Wednesday, local tech startup Rosie announced it has been purchased by its rival Instacart.

The financial terms of the deal were not disclosed. Founded in Ithaca in 2013, Rosie services smaller chains and independent grocers by building and managing their e-commerce websites and cell phone applications. This includes product features like interactive weekly ads, rewards programs integration, third-party fulfillment logistics integration, and payment processing.

Rosie enjoyed significant growth during the COVID-19 pandemic as people turned to online grocery shopping as a way to avoid potential infection. As reported in a 2020 report to the Voice, the firm had 53 staff locally. Its clients span 40 states, and the company successfully attracted $10 million in outside investors last year.

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