Swisher’s Bold New Future Focused on Innovation for the Modern Adult Consumer

New identity embraces heritage while signaling a future of broader, modern and more diverse offerings

New identity embraces heritage while signaling a future of broader, modern and more diverse offerings

“We have truly seen an evolution in the tastes of adult consumers, including the preference for lifestyle products within the tobacco category and beyond,” said John Miller, President of Swisher. “We are poised to explore and innovate in new categories while also preserving the legacies and strengths of our existing product portfolios,” Miller added.

Swisher’s five strategic businesses – Swisher Sweets Cigar Company (Large & Little/Filtered Cigars); Fat Lip Brands (Smokeless); Drew Estate (Premium Cigars); Hempire (Hemp Products); and Rogue Holdings (Modern Oral Nicotine) – provide category expertise, product knowledge and a focused approach under a renewed purpose for the company. Trade partners will have access to the growth strategies and product innovations that drive expanded success.

Success Simplified platform showcases our commitment to our wholesale and retail partners,” said John Haley, Senior Vice President, Swisher Sales and Marketing. “This platform will enable us to serve our trade partners in innovative and efficient ways while fulfilling our mission of being the leading source of iconic brands, products and experiences adult consumers desire more than any other,” Haley added.” data-reactid=”29″>”The Success Simplified platform showcases our commitment to our wholesale and retail partners,” said John Haley, Senior Vice President, Swisher Sales and Marketing. “This platform will enable us to serve our trade partners in innovative and efficient ways while fulfilling our mission of being the leading source of iconic brands, products and experiences adult consumers desire more than any other,” Haley added.

www.swisher.com/SuccessSimplified.” data-reactid=”30″>The evolution of the corporate identity and the introduction of the Success Simplified platform signals Swisher’s commitment to adapting and innovating to meet the needs of trade partners and its more than 200 million adult consumers across the country. They never stop evolving. Neither do we. To learn more, please visit www.swisher.com/SuccessSimplified.

About Swisher” data-reactid=”31″>About Swisher

www.swisher.com to learn more.” data-reactid=”32″>Swisher is a leading lifestyle brand for adult consumers. Headquartered in Jacksonville, Florida, Swisher also has a global manufacturing presence in Santiago, Dominican Republic; Esteli, Nicaragua and Wheeling, West Virginia. Swisher’s superior customer relationships matched with an unwavering commitment to innovative thinking and action have driven the company to grow and adapt to the evolving preferences of adult consumers for nearly 160 years. Visit www.swisher.com to learn more.

View source version on businesswire.com: https://www.businesswire.com/news/home/20200831005439/en/” data-reactid=”33″>View source version on businesswire.com: https://www.businesswire.com/news/home/20200831005439/en/

[email protected]” data-reactid=”35″>Kristyna Munoz
904-645-6200
[email protected]

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