ATTOM Data Solutions’ RealtyTrac, a foreclosure listings and search portal, added industry veteran Rick Sharga back into its ranks earlier this month in a move that foreshadows what the company sees for its future. Sharga will oversee RealtyTrac’s marketing and public relations initiatives and implement new marketing strategies to increase brand awareness.
After foreclosures declined to record lows in recent years, ReatyTrac sees the potential for increased foreclosure activity due to the pandemic. Sharga isn’t new to the company, having laid the foundation for its internal and external communications program for eight years in the early 2000s. But the announcement of his return is a true sign of the times.
“[Sharga] now returns at a pivotal moment, as RealtyTrac once again positions itself as the premier foreclosure listings and search portal,” the company said in its release. “In this role, Sharga will be responsible for developing and executing a